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News

The great Guilt-Free Glitter Giveaway (And happy birthday to us!)

Wendy May

To celebrate our BirthDay (we just turned two years old in May!) we have decided to do a GLITTEREVOLUTION Guilt-Free Glitter Giveaway on Instagram.

For the first 3 weeks in June, we will choose one winner each week to receive their choice of one of our biodegradable glitter trios plus a luxurious organic glitter balm. Watch our Instagram feed @guiltfreeglitter for specific weekly contest details. At the end of June, one grand prize winner will win our ENTIRE collection of plant-based glitter - including a complete set of our brand new chunky biodegradable glitter mixes that are launching mid-month!

Contest winners will be announced on Instagram every Sunday in June... June 3, June 10, June 17 and (grand prize) June 24! Follow us on Instagram @guiltfreeglitter to find out details.

 

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Why we exist: The GLITTEREVOLUTION Manifesto

Wendy May

GLITTEREVOLUTION is a small, independent, woman-led, family-run operation. But we are much more than a brand or a business. And the reason we exist reaches far beyond providing eco-friendly glitter.

We believe every choice by every person every day matters. While our individual actions may seem small, we know they add up to a big deal. We are raising global consciousness, one tiny conscious sparkle at a time.

We believe it is time for a revolution in our collective evolution. We are now remembering our role as stewards of the Earth.

At the polls, we vote rarely, but with our wallets, we vote for the world we want to see every single day.

The reason we exist is to raise consciousness around all the things we buy, use, consume, and throw away. 

And we want to have fun, spread joy and ignite freedom of expression around the world while we are doing it. We love bringing out the child-like playfulness and spontaneity and lighting up the inner beauty of every unique being that we touch.

Where does this thing come from? Who makes it? What are their values and priorities? Where does it go when we are done with it? These are important questions to ask whenever we spend our money, invest our energy, or gift our attention.

We ask these questions of our suppliers, our retailers, and our collaborators. And we expect our customers to ask them of us.

We will not burn each other at the stake in the name of perfection, but we will hold each others' feet to the fire in the pursuit of progress. Together we are determined to awaken to the possibility of a better world, instead of pressing the snooze button of good enough.

We believe "if such a consciousness truly is set loose in the world, it will free us to be in a sacred body, on a sacred planet, in sacred communion with all of it. We will discover the Divine deep within the earth and the cells of our bodies." (Sue Monk Kidd)

Are you with us?

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I'm your Venus, I'm your fire

Wendy May

We have a new color in the mix!!! Welcome VENUS

Venus is the Roman goddess of love and beauty. And she’s a bit of a renegade! Did you know the planet Venus rotates in the opposite direction from most other planets? On Venus, the sun rises in the west, and sets in the east. So if you want to tap into your feminine fire to go your own direction, this glitter mix is for you! https://glitterevolution.com/products/venus

I'm your Venus, I'm your fire 🔥🔥🔥

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Glitter... or litter? How to tell the difference between biodegradable eco glitter and traditional plastic glitter

Wendy May

Biodegradable glitter is becoming a big trend now. We love seeing that so many people are choosing to sparkle more consciously!

The down side is there are a lot of fake eco-glitter businesses popping up everywhere. And it's not easy to tell the difference with the naked eye...That's why we put together this handy guide to help you be a more savvy eco-glitter buyer. There are a few key ways to know what's genuinely ethical, conscious glitter and what's microplastic pollution in disguise!

Be wary of biodegradable glitter brands that have sold conventional plastic glitter at some point in the past. We applaud businesses that are making the switch to biodegradable. We are all making a positive difference together! But unfortunately, we also see some glitter brands that are unloading their old plastic glitter inventory by passing it off as eco-glitter.

Does your eco-glitter provider demonstrate a sustainable ethos throughout all parts of their business? Please consider the big picture before you buy. When in doubt, ask the company to share their product's safety data sheet and technical data sheet and demand full transparency!

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How to get rid of your plastic glitter

Wendy May

We are encouraged to see so many people making the shift to embrace biodegradable glitter. We realize that a lot of you may still have some plastic glitter on your hands. It's okay. We don't blame you. We understand it's a gradual process to make changes. 

One question we have been getting a lot lately is - what do I do with my old plastic glitter?

We have a few thoughts on this.

The best way to dispose of your plastic glitter is to permanently glue it to something you plan to keep (if not forever, at least for a long time). Take some strong, high quality adhesive and use it to sparkle up your room or some of the personal items that you carry around.

For example, you can use your old glitter to:

  1. Create a sparkly sacred object for your altar
  2. Make a creative sculpture for your bathroom vanity
  3. Add some shimmer to your toothbrush holder
  4. Decorate the pocket mirror you carry in your purse
  5. Add some shiny flair to a journal or notebook

That way you get to enjoy seeing your things sparkling, and your old glitter doesn't end up in the trash. Create beauty, and keep your plastic glitter out of the ecosystem!

If you cannot find some way to upcycle your plastic glitter, the second best thing is to throw it in the garbage. It's most likely packaged in a plastic container anyway. Leave it sealed in the container that it came in, and toss it out that way. This way it will end up in a landfill, which isn't great, but at least it's not getting into the water system.

The absolute worst thing to do is to flush it down the toilet or dump it in the sink, since that puts it directly into the water system and it would eventually go in the ocean. Please please please whatever you do, don't dispose of your plastic glitter by putting it into our water! It is a microplastic, and it is toxic to marine and human life!

Compostable sugarcane labels!

Wendy May

One of the things that gives me the most JOY as a CEO (or as I like to think of myself, CPO - Chief Purpose Officer) is to make decisions that put purpose before profits; decisions that prioritize long-term interests of a global community over short-term interests of our individual company.

The most recent big decision is moving away from traditional labels for our glitter containers.

We have always used plastic-free packaging since day one, and now we are looking at the details of the rest of our process, including the labels.

A few months ago, we learned that normal labels contain an adhesive that makes them not recycle-compatible or compostable. So we are now replacing our old labels with fully compostable sugarcane labels. These new labels are about six times more expensive than "normal" ones... yes, six times!! But we still think it's the right thing to do.

We are encouraged by the fact that more and more people are choosing to support small businesses like ours - businesses that align with their values and their vibration.

#purposebeforeprofits #progressoverperfection

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Scientists call for global glitter ban

Wendy May

The Internet is suddenly ablaze with the news that traditional PET-based polyester glitter is basically sparkly microplastic pollution! This viral story seems to have sparked a few weeks ago when Tops Nursery in the UK announced that there will be no glitter for the kids this Christmas. Since then, everyone seems to be piling on to this idea that scientists say glitter is bad for the environment.

There haven't been any new scientific discoveries on this topic as far as we know. Scientists called for a global ban on microbeads way back in 2015. These latest "news" stories are simply taking something that is old news from the scientific community and now expanding it to encompass (and focus on) glitter. Of course, if you found your way here you probably already know that most commercially available glitter on the market today is a microplastic. We're glad you're here!

Just in the past week, we have seen articles by BBCNewsweek, NYTimes, CNET, Fortune and even Fox News! And there was this snazzy short video created by The Independent.

Anna Paquin and the baptism of stupid

Wendy May

We received an unexpected shoutout from Academy Award winning actress, Anna Paquin. In her Instagram post (@_annapaquin), she talks about the #baptismofstupid and shares about her recent revelation about how traditional glitter is so bad for the environment. We love this woman. Definitely follow her. She's switched on, tuned in, and funny as f*ck.

https://www.instagram.com/p/Bb7FI3aF0ce/