GLITTEREVOLUTION: Biodegradable Guilt-Free Glitter

Spreading Joy Sustainably for Earth's Sake

Compostable sugarcane labels!

Wendy May

One of the things that gives me the most JOY as a CEO (or as I like to think of myself, CPO - Chief Purpose Officer) is to make decisions that put purpose before profits; decisions that prioritize long-term interests of a global community over short-term interests of our individual company.

The most recent big decision is moving away from traditional labels for our glitter containers.

We have always used plastic-free packaging since day one, and now we are looking at the details of the rest of our process, including the labels.

A few months ago, we learned that normal labels contain an adhesive that makes them not recycle-compatible or compostable. So we are now replacing our old labels with fully compostable sugarcane labels. These new labels are about six times more expensive than "normal" ones... yes, six times!! But we still think it's the right thing to do.

We are encouraged by the fact that more and more people are choosing to support small businesses like ours - businesses that align with their values and their vibration.

#purposebeforeprofits #progressoverperfection

Scientists call for global glitter ban

Wendy May

The Internet is suddenly ablaze with the news that traditional PET-based polyester glitter is basically sparkly microplastic pollution! This viral story seems to have sparked a few weeks ago when Tops Nursery in the UK announced that there will be no glitter for the kids this Christmas. Since then, everyone seems to be piling on to this idea that scientists say glitter is bad for the environment.

There haven't been any new scientific discoveries on this topic as far as we know. Scientists called for a global ban on microbeads way back in 2015. These latest "news" stories are simply taking something that is old news from the scientific community and now expanding it to encompass (and focus on) glitter. Of course, if you found your way here you probably already know that most commercially available glitter on the market today is a microplastic. We're glad you're here!

Just in the past week, we have seen articles by BBCNewsweek, NYTimes, CNET, Fortune and even Fox News! And there was this snazzy short video created by The Independent.

The truth about (traditional) glitter

Wendy May

We were featured in this beautiful expose on traditional plastic glitter. Way to go Allison Schmidt for being on the leading edge of the eco-conscious beauty movement! We can look and feel good and spread sparkle-induced joy without doing irreparable damage to the environment.

Read the full article here:

Mixing things up in the glitter lab

Wendy May

We have been busy in the glitter lab, mixing, testing, surveying, remixing... making lots and lots of glitter combinations. Who knew that "work" could be so much fun!?!  Here's a photo of our work in progress, as we are perfecting the formula for Atlantis, our ocean-inspired mix.

Which one of these do you like the best?

Lots of sparkly love from your mistress of mixology. 


Wendy May

Earlier this year, I was at a glitter party on a secluded, remote beach on a small island in Thailand. There were fewer than 100 people at this glitter party, overflowing with love and joy and sparkles. It was a happy hippie fest. Everyone was dancing and singing and hugging and having an amazing time. High on life, and probably a few other things. It was hot. 

To cool off, I went to jump in the ocean with a few of my friends. Nothing but glitter on.

We were giddy, feeling incredibly free, incredibly blessed. Jumping. Splashing. Swimming. Floating. We felt like children, discovering and playing in the ocean for the first time.

At one point, as I was flipping myself around like a mermaid in the ocean, I looked down at the beautiful clear turquoise waters that were surrounding me, and I saw a thousand sparkly gold flecks floating on the surface of the water.

How beautiful, I thought.

Then a split second later, I had what I now call my "record scratch" moment of realization. A sudden jolt of truth hit me and I thought to myself - Oh shit. That's plastic. And it's in the ocean. That's not beautiful. That's tragic.

Suddenly, I had tears streaming down my face.

I got out of the water, feeling terribly guilty about the price that Nature would have to pay for us to have a few hours of sparkly fun.

In that moment, this biodegradable glitter business was conceived. I love glitter. And I love Nature. And I was determined to find a way that I could enjoy both at the same time.

It's taken a few months of hard work. Lots of research, planning, organizing, building. Playing with different formulas for the color mixes, testing out the packaging, designing a logo and creating a website. But now, here we are, open for business. 

You don't have to give up glitter to be a conscious caretaker of the planet.

We have biodegradable, plant-based sparkles. All sparkle. Zero guilt.