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News

Feeling the Black Friday blues

Wendy May

Yes, so we're a company that sells physical products... biodegradable glitter products. So it's with conflicted feelings that we witness the consumption addiction circus that Black Friday has devolved into over the past several years. And it's not an exclusively American phenomenon, the madness has gone global.

It's a bit of a moral dilemma that surrounds our very existence. And these are issues we wrestle with daily in our own efforts... Yet we are focused on our WHY, our reason for existing — which is to spread joy and raise consciousness, to champion progress over perfection, and to use our business as a vehicle to change the way business is done.

It would be lovely if we could all stop buying things online, learn to grow our own food, and live in zero waste, carbon neutral, forest regenerating, solar powered, cashless communities of exchange. Until that reality arrives, we do hold the view that the best gift you can give to someone is your time, your presence, your compassion.

If you want to give physical gifts this holiday season, we encourage you to first consider making the gifts yourself or buying them secondhand. And then, and only then, if you're buying new, please look for products that are sustainably and ethically sourced and can be cycled back into nature with minimum effort... look for products that are biodegradable, compostable, or at least recyclable. Shop local and shop small, to support families and communities instead of big corporations without a conscience.

We strive to uphold similar ideals in our own sourcing, packaging, partnership and distribution decisions. If we are ultimately successful in creating the world that we want to see, we know the long game is that there will be no need for companies like ours because the way that we do business will become the norm for all businesses.

We deeply appreciate your support for our mission and our message by buying our products. And we also hope that you will buy less, and create more, in general.

Our Commitments

Wendy May

The way that we do business has a certain flavor, a specific vibe. We think these six commitments are at the core of our personality.

A

A is for Aiming for progress not perfection. Too often we see efforts to make better choices being cut down or cut short for not being perfect and we think that's a crying shame. It's hard to make changes to our habits and every little bit helps. We want to support each other to do better not tear each other down for not being perfect.

B

B is for Building local communities. We see business as a force for positive social change. That's why we love to collaborate with small local businesses. We prefer to distribute via a network of small businesses rather than growing quickly via mass market global channels. We want to partner with, buy from and sell through values-aligned businesses.

C

C is for Celebrating creative process. We embrace the unique expression that you are and that we are. Our glitter products are unique. We carry only one of a kind creations for self decoration - biodegradable glitter blends that you won't find anywhere else. We don't sell mono colors or raw unblended bulk glitter. We love supporting the artistry and creative self expression that's in all of us.

D

D is for Donating to pollution solutions. From our first day in business, we pledged to donate 20% of our profits to 5 Gyres, a nonprofit focused on stopping the flow of plastic into our ecosystem. Providing a biodegradable alternative to microplastic glitter is one thing. Giving back to research and education around ocean plastic pollution in general is another thing. It's a big reason why we exist. We're here to invest in solutions.

E

E is for Elevating every body. Glitter is for every body. Just like Love is for every body. We are tired of seeing fashion and beauty feeds that are full of young, skinny, cisgendered, white females, one after the other. We want to decorate and elevate all kinds of bodies. We see and honor our differences, with an attitude of awe for the vast array of human beauty that exists in the world.

F

F is for Feeling free and having fun. It's easy to get caught up in an ego trip of trying to build up a "glitter empire". But that's not what this is all about. Not at all. What's most important to me are the people and relationships in my life, and taking care of me is also me caring for them. If I notice that this work becomes too much of a grind; if it is heavy or stressy or simply taking up too much time, I will stop doing it. Full stop.

That's it.

G is for GLITTEREVOLUTION. Join us for this magical mystery ride!

Purpose before profit: a conscious business journey

Wendy May

GLITTEREVOLUTION is featured in a podcast episode by Ecofeminist Magazine this week!

http://ecofeminist.co/glitterevolution/

In the interview, we talk about women's empowerment, business as a force for social change, the path to purpose-aligned work, what it means to be a conscious business, and real-life examples of making tough decisions that put purpose before profit.

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What about mica-based glitter?

Wendy May

Is mica-based glitter (or mineral glitter) a good alternative to conventional plastic glitter? Mica is natural, so it must be better for the environment than plastic, right?

Not so fast. Here are three reasons why we think plant-based glitter is the best choice for you, and for the planet.

(1) Mica is a mineral. While it is a naturally occurring substance found in the Earth, it is a NON-renewable resource. That means once it is extracted by miners it is gone forever, much like oil or natural gas. Plant materials are natural AND renewable.

(2) The conditions that illegal mine workers (often children) are subjected to are, simply put, horrendous. Google "mica mining" to learn more about this. 

(3) Plant-based glitter is 30-40% softer to touch than conventional plastic or mica-based glitter. That means it is less likely to cause irritation to your skin or eyes.

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PSA: If it's holo, it's not bio

Wendy May

This is a friendly neighborhood public service announcement. We hate to be the bearer of bad news, but we want to be 100% honest and transparent with you. Sorry to break it to you, but holographic glitter is not biodegradable.

Holographic glitters are gaga gorgeous - we absolutely looove that rainbow shimmer! But to get that rainbow effect, holographic glitters use an embossed base film made from Cellophane™ so they do not break down readily in the natural environment. Creating an embossed base film is not easy, and the embossing process has yet to be perfected for truly biodegradable base film.

Sad to say, but even though so-called "biodegradable" holographic glitters are made with cellulose, they do not even meet industrial composting standards. Your holo glitter will definitely leave a trace when you leave it behind. If you're committed to only sparkling sustainably, buyer beware! 

To get all geeky and super technical about it, so-called "biodegradable" holographic glitters on the market today do not meet EN13432 standards. We would love it if they did. (If you want to read more about these standards and what they mean, read this.) I promise, you will hear us shouting it from the rooftops when bio-holo is more than an illusion.

The great guilt-free glitter giveaway!

Wendy May

To celebrate our BirthDay (we just turned two years old in May!) we have decided to do a GLITTEREVOLUTION Guilt-Free Glitter Giveaway on Instagram.

For the first 3 weeks in June, we will choose one winner each week to receive their choice of one of our biodegradable glitter trios plus a luxurious organic glitter balm. Watch our Instagram feed @guiltfreeglitter for specific weekly contest details. At the end of June, one grand prize winner will win our ENTIRE collection of plant-based glitter - including a complete set of our brand new chunky biodegradable glitter mixes that are launching mid-month!

Contest winners will be announced on Instagram every Sunday in June... June 3, June 10, June 17 and (grand prize) June 24! Follow us on Instagram @guiltfreeglitter to find out details.

 

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Why we exist: The GLITTEREVOLUTION Manifesto

Wendy May

GLITTEREVOLUTION is a small, independent, woman-led, family-run operation. But we are much more than a brand or a business. And the reason we exist reaches far beyond providing eco-friendly glitter.

We believe every choice by every person every day matters. While our individual actions may seem small, we know they add up to a big deal. We are raising global consciousness, one tiny conscious sparkle at a time.

We believe it is time for a revolution in our collective evolution. We are now remembering our role as stewards of the Earth.

At the polls, we vote rarely, but with our wallets, we vote for the world we want to see every single day.

The reason we exist is to raise consciousness around all the things we buy, use, consume, and throw away. 

And we want to have fun, spread joy and ignite freedom of expression around the world while we are doing it. We love bringing out the child-like playfulness and spontaneity and lighting up the inner beauty of every unique being that we touch.

Where does this thing come from? Who makes it? What are their values and priorities? Where does it go when we are done with it? These are important questions to ask whenever we spend our money, invest our energy, or gift our attention.

We ask these questions of our suppliers, our retailers, and our collaborators. And we expect our customers to ask them of us.

We will not burn each other at the stake in the name of perfection, but we will hold each others' feet to the fire in the pursuit of progress. Together we are determined to awaken to the possibility of a better world, instead of pressing the snooze button of good enough.

We believe "if such a consciousness truly is set loose in the world, it will free us to be in a sacred body, on a sacred planet, in sacred communion with all of it. We will discover the Divine deep within the earth and the cells of our bodies." (Sue Monk Kidd)

Are you with us?

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I'm your Venus, I'm your fire

Wendy May

We have a new color in the mix!!! Welcome VENUS

Venus is the Roman goddess of love and beauty. And she’s a bit of a renegade! Did you know the planet Venus rotates in the opposite direction from most other planets? On Venus, the sun rises in the west, and sets in the east. So if you want to tap into your feminine fire to go your own direction, this glitter mix is for you! https://glitterevolution.com/products/venus

I'm your Venus, I'm your fire 🔥🔥🔥

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Glitter... or litter? How to tell the difference between biodegradable eco glitter and traditional plastic glitter

Wendy May

Biodegradable glitter is becoming a big trend now. We love seeing that so many people are choosing to sparkle more consciously!

The down side is there are a lot of businesses that are jumping on the biodegradable bandwagon. And it's not easy to tell the difference with the naked eye. That's why we put together this handy guide to help you be a more savvy eco-glitter buyer. There are a few key ways to know what's genuinely ethical, conscious glitter and what's microplastic pollution in disguise!

For example, if it's holo, it's not bio. If it's heart shaped, it's not loving the Earth. And if it's cheap, consider the (true) hidden cost. Know that many companies are greenwashing and promoting their biodegradable products, while still selling other non-biodegradable products alongside their eco-friendly ones. If it doesn't say biodegradable directly on the package, or ingredients are not listed in each and every individual product description, then there's a good chance that the facts might be left fuzzy on purpose.

Be wary of biodegradable glitter brands that have sold conventional plastic/polyester glitter at some point in the past. We applaud businesses that are making the switch to biodegradable. We are all making a positive difference together! But unfortunately, we also see some glitter brands that are unloading their old plastic glitter inventory by passing it off as eco-glitter.

Other ways to check is to step back and look at the larger business context. Does your eco-glitter provider demonstrate a sustainable ethos throughout all parts of their business? Are they using plastic free packaging? Are they educating, or only selling? What values do they demonstrate in their leadership, their mission, their social impact?

Please consider the big picture before you buy. When in doubt, ask the company to share their product's safety data sheet and technical data sheet and demand full transparency!

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How to get rid of your plastic glitter

Wendy May

We are encouraged to see so many people making the shift to embrace biodegradable glitter. We realize that a lot of you may still have some plastic glitter on your hands. It's okay. We don't blame you. We understand it's a gradual process to make changes. 

One question we have been getting a lot lately is - what do I do with my old plastic glitter?

We have a few thoughts on this.

The best way to dispose of your plastic glitter is to permanently glue it to something you plan to keep (if not forever, at least for a long time). Take some strong, high quality adhesive and use it to sparkle up your room or some of the personal items that you carry around.

For example, you can use your old glitter to:

  1. Create a sparkly sacred object for your altar

  2. Make a creative sculpture for your bathroom vanity

  3. Add some shimmer to your toothbrush holder

  4. Decorate the pocket mirror you carry in your purse

  5. Add some shiny flair to a journal or notebook

That way you get to enjoy seeing your things sparkling, and your old glitter doesn't end up in the trash. Create beauty, and keep your plastic glitter out of the ecosystem!

If you cannot find some way to upcycle your plastic glitter, the second best thing is to fix it in a resin or glue before you throw it in the garbage. Put some fixer to keep the particles from getting loose, leave it sealed in the container, and toss it out that way. This way it will end up in a landfill, which isn't great, but at least it's not getting into the water system.

The absolute worst thing to do is to flush it down the toilet or dump it in the sink, since that puts it directly into the water system and it would eventually go in the ocean. Please please please whatever you do, don't dispose of your plastic glitter by putting it into our water! It is a microplastic, and it is toxic to marine and human life!

Compostable sugarcane labels!

Wendy May

One of the things that gives me the most JOY as a CEO (or as I like to think of myself, CPO - Chief Purpose Officer) is to make decisions that put purpose before profits; decisions that prioritize long-term interests of a global community over short-term interests of our individual company.

The most recent big decision is moving away from traditional labels for our glitter containers.

We have always used plastic-free packaging since day one, and now we are looking at the details of the rest of our process, including the labels.

A few months ago, we learned that normal labels contain an adhesive that makes them not recycle-compatible or compostable. So we are now replacing our old labels with fully compostable sugarcane labels. These new labels are about six times more expensive than "normal" ones... yes, six times!! But we still think it's the right thing to do.

We are encouraged by the fact that more and more people are choosing to support small businesses like ours - businesses that align with their values and their vibration.

#purposebeforeprofits #progressoverperfection

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Scientists call for global glitter ban

Wendy May

The Internet is suddenly ablaze with the news that traditional PET-based polyester glitter is basically sparkly microplastic pollution! This viral story seems to have sparked a few weeks ago when Tops Nursery in the UK announced that there will be no glitter for the kids this Christmas. Since then, everyone seems to be piling on to this idea that scientists say glitter is bad for the environment.

There haven't been any new scientific discoveries on this topic as far as we know. Scientists called for a global ban on microbeads way back in 2015. These latest "news" stories are simply taking something that is old news from the scientific community and now expanding it to encompass (and focus on) glitter. Of course, if you found your way here you probably already know that most commercially available glitter on the market today is a microplastic. We're glad you're here!

Just in the past week, we have seen articles by BBCNewsweek, NYTimes, CNET, Fortune and even Fox News! And there was this snazzy short video created by The Independent.

Anna Paquin and the baptism of stupid

Wendy May

We received an unexpected shoutout from Academy Award winning actress, Anna Paquin. In her Instagram post (@_annapaquin), she talks about the #baptismofstupid and shares about her recent revelation about how traditional glitter is so bad for the environment. We love this woman. Definitely follow her. She's switched on, tuned in, and funny as f*ck.

https://www.instagram.com/p/Bb7FI3aF0ce/

The truth about (traditional) glitter

Wendy May

We were featured in this beautiful expose on traditional plastic glitter. Way to go Allison Schmidt for being on the leading edge of the eco-conscious beauty movement! We can look and feel good and spread sparkle-induced joy without doing irreparable damage to the environment.

Read the full article here: https://www.allure.com/story/glitter-makeup-environmental-effects

Mixing things up in the glitter lab

Wendy May

We have been busy in the glitter lab, mixing, testing, surveying, remixing... making lots and lots of glitter combinations. Who knew that "work" could be so much fun!?!  Here's a photo of our work in progress, as we are perfecting the formula for Atlantis, our ocean-inspired mix.

Which one of these do you like the best?

Lots of sparkly love from your mistress of mixology. 

It's time for a GLITTEREVOLUTION

Wendy May

Earlier this year, I was at a glitter party on a secluded, remote beach on a small island in Thailand. There were fewer than 100 people at this glitter party, overflowing with love and joy and sparkles. It was a happy hippie fest. Everyone was dancing and singing and hugging and having an amazing time. High on life, and probably a few other things. It was hot. 

To cool off, I went to jump in the ocean with a few of my friends. Nothing but glitter on.

We were giddy, feeling incredibly free, incredibly blessed. Jumping. Splashing. Swimming. Floating. We felt like children, discovering and playing in the ocean for the first time.

At one point, as I was flipping myself around like a mermaid in the ocean, I looked down at the beautiful clear turquoise waters that were surrounding me, and I saw a thousand sparkly gold flecks floating on the surface of the water.

How beautiful, I thought.

Then a split second later, I had what I now call my "record scratch" moment of realization. A sudden jolt of truth hit me and I thought to myself - Oh shit. That's plastic. And it's in the ocean. That's not beautiful. That's tragic.

Suddenly, I had tears streaming down my face.

I got out of the water, feeling terribly guilty about the price that Nature would have to pay for us to have a few hours of sparkly fun.

In that moment, this biodegradable glitter business was conceived. I love glitter. And I love Nature. And I was determined to find a way that I could enjoy both at the same time.

It's taken a few months of hard work. Lots of research, planning, organizing, building. Playing with different formulas for the color mixes, testing out the packaging, designing a logo and creating a website. But now, here we are, open for business. 

You don't have to give up glitter to be a conscious caretaker of the planet.

We have biodegradable, plant-based sparkles. All sparkle. Zero guilt. 

Join the GLITTEREVOLUTION.