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News

Purpose before profit: a conscious business journey

Wendy May

GLITTEREVOLUTION is featured in a podcast episode by Ecofeminist Magazine this week!

http://ecofeminist.co/glitterevolution/

In the interview, we talk about women's empowerment, business as a force for social change, the path to purpose-aligned work, what it means to be a conscious business, and real-life examples of making tough decisions that put purpose before profit.

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What about mica-based glitter?

Wendy May

Is mica-based glitter (or mineral glitter) a good alternative to conventional plastic glitter? Mica is natural, so it must be better for the environment than plastic, right?

Not so fast. Here are three reasons why we think plant-based glitter is the best choice for you, and for the planet.

(1) Mica is a mineral. While it is a naturally occurring substance found in the Earth, it is a NON-renewable resource. That means once it is extracted by miners it is gone forever, much like oil or natural gas. Plant materials are natural AND renewable.

(2) The conditions that illegal mine workers (often children) are subjected to are, simply put, horrendous. Google "mica mining" to learn more about this. 

(3) Plant-based glitter is 30-40% softer to touch than conventional plastic or mica-based glitter. That means it is less likely to cause irritation to your skin or eyes.

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PSA: If it's holo, it's not bio

Wendy May

This is a friendly neighborhood public service announcement. We hate to be the bearer of bad news, but we want to be 100% honest and transparent with you. Sorry to break it to you, but holographic glitter is not biodegradable.

Holographic glitters are gaga gorgeous - we absolutely looove that rainbow shimmer! But to get that rainbow effect, holographic glitters use an embossed base film made from Cellophane™ so they do not break down readily in the natural environment. Creating an embossed base film is not easy, and the embossing process has yet to be perfected for truly biodegradable base film.

Sad to say, but even though so-called "biodegradable" holographic glitters are made with cellulose, they do not even meet industrial composting standards. Your holo glitter will definitely leave a trace when you leave it behind. If you're committed to only sparkling sustainably, buyer beware! 

To get all geeky and super technical about it, so-called "biodegradable" holographic glitters on the market today do not meet EN13432 standards. We would love it if they did. (If you want to read more about these standards and what they mean, read this.) I promise, you will hear us shouting it from the rooftops when bio-holo is more than an illusion.

The great guilt-free glitter giveaway!

Wendy May

To celebrate our BirthDay (we just turned two years old in May!) we have decided to do a GLITTEREVOLUTION Guilt-Free Glitter Giveaway on Instagram.

For the first 3 weeks in June, we will choose one winner each week to receive their choice of one of our biodegradable glitter trios plus a luxurious organic glitter balm. Watch our Instagram feed @guiltfreeglitter for specific weekly contest details. At the end of June, one grand prize winner will win our ENTIRE collection of plant-based glitter - including a complete set of our brand new chunky biodegradable glitter mixes that are launching mid-month!

Contest winners will be announced on Instagram every Sunday in June... June 3, June 10, June 17 and (grand prize) June 24! Follow us on Instagram @guiltfreeglitter to find out details.

 

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Why we exist: The GLITTEREVOLUTION Manifesto

Wendy May

GLITTEREVOLUTION is a small, independent, woman-led, family-run operation. But we are much more than a brand or a business. And the reason we exist reaches far beyond providing eco-friendly glitter.

We believe every choice by every person every day matters. While our individual actions may seem small, we know they add up to a big deal. We are raising global consciousness, one tiny conscious sparkle at a time.

We believe it is time for a revolution in our collective evolution. We are now remembering our role as stewards of the Earth.

At the polls, we vote rarely, but with our wallets, we vote for the world we want to see every single day.

The reason we exist is to raise consciousness around all the things we buy, use, consume, and throw away. 

And we want to have fun, spread joy and ignite freedom of expression around the world while we are doing it. We love bringing out the child-like playfulness and spontaneity and lighting up the inner beauty of every unique being that we touch.

Where does this thing come from? Who makes it? What are their values and priorities? Where does it go when we are done with it? These are important questions to ask whenever we spend our money, invest our energy, or gift our attention.

We ask these questions of our suppliers, our retailers, and our collaborators. And we expect our customers to ask them of us.

We will not burn each other at the stake in the name of perfection, but we will hold each others' feet to the fire in the pursuit of progress. Together we are determined to awaken to the possibility of a better world, instead of pressing the snooze button of good enough.

We believe "if such a consciousness truly is set loose in the world, it will free us to be in a sacred body, on a sacred planet, in sacred communion with all of it. We will discover the Divine deep within the earth and the cells of our bodies." (Sue Monk Kidd)

Are you with us?

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I'm your Venus, I'm your fire

Wendy May

We have a new color in the mix!!! Welcome VENUS

Venus is the Roman goddess of love and beauty. And she’s a bit of a renegade! Did you know the planet Venus rotates in the opposite direction from most other planets? On Venus, the sun rises in the west, and sets in the east. So if you want to tap into your feminine fire to go your own direction, this glitter mix is for you! https://glitterevolution.com/products/venus

I'm your Venus, I'm your fire 🔥🔥🔥

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Glitter... or litter? How to tell the difference between biodegradable eco glitter and traditional plastic glitter

Wendy May

Biodegradable glitter is becoming a big trend now. We love seeing that so many people are choosing to sparkle more consciously!

The down side is there are a lot of businesses that are jumping on the biodegradable bandwagon. And it's not easy to tell the difference with the naked eye. That's why we put together this handy guide to help you be a more savvy eco-glitter buyer. There are a few key ways to know what's genuinely ethical, conscious glitter and what's microplastic pollution in disguise!

For example, if it's holo, it's not bio. If it's heart shaped, it's not loving the Earth. And if it's cheap, consider the (true) hidden cost. Know that many companies are greenwashing and promoting their biodegradable products, while still selling other non-biodegradable products alongside their eco-friendly ones. If it doesn't say biodegradable directly on the package, or ingredients are not listed in each and every individual product description, then there's a good chance that the facts might be left fuzzy on purpose.

Be wary of biodegradable glitter brands that have sold conventional plastic/polyester glitter at some point in the past. We applaud businesses that are making the switch to biodegradable. We are all making a positive difference together! But unfortunately, we also see some glitter brands that are unloading their old plastic glitter inventory by passing it off as eco-glitter.

Other ways to check is to step back and look at the larger business context. Does your eco-glitter provider demonstrate a sustainable ethos throughout all parts of their business? Are they using plastic free packaging? Are they educating, or only selling? What values do they demonstrate in their leadership, their mission, their social impact?

Please consider the big picture before you buy. When in doubt, ask the company to share their product's safety data sheet and technical data sheet and demand full transparency!

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How to get rid of your plastic glitter

Wendy May

We are encouraged to see so many people making the shift to embrace biodegradable glitter. We realize that a lot of you may still have some plastic glitter on your hands. It's okay. We don't blame you. We understand it's a gradual process to make changes. 

One question we have been getting a lot lately is - what do I do with my old plastic glitter?

We have a few thoughts on this.

The best way to dispose of your plastic glitter is to permanently glue it to something you plan to keep (if not forever, at least for a long time). Take some strong, high quality adhesive and use it to sparkle up your room or some of the personal items that you carry around.

For example, you can use your old glitter to:

  1. Create a sparkly sacred object for your altar
  2. Make a creative sculpture for your bathroom vanity
  3. Add some shimmer to your toothbrush holder
  4. Decorate the pocket mirror you carry in your purse
  5. Add some shiny flair to a journal or notebook

That way you get to enjoy seeing your things sparkling, and your old glitter doesn't end up in the trash. Create beauty, and keep your plastic glitter out of the ecosystem!

If you cannot find some way to upcycle your plastic glitter, the second best thing is to throw it in the garbage. It's most likely packaged in a plastic container anyway. Leave it sealed in the container that it came in, and toss it out that way. This way it will end up in a landfill, which isn't great, but at least it's not getting into the water system.

The absolute worst thing to do is to flush it down the toilet or dump it in the sink, since that puts it directly into the water system and it would eventually go in the ocean. Please please please whatever you do, don't dispose of your plastic glitter by putting it into our water! It is a microplastic, and it is toxic to marine and human life!