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Glitter... or litter? How to tell the difference between biodegradable eco glitter and traditional plastic glitter

Wendy May

Biodegradable glitter is becoming a big trend now. We love seeing that so many people are choosing to sparkle more consciously!

The down side is there are a lot of businesses that are jumping on the biodegradable bandwagon. And it's not easy to tell the difference with the naked eye. That's why we put together this handy guide to help you be a more savvy eco-glitter buyer. There are a few key ways to know what's genuinely ethical, conscious glitter and what's microplastic pollution in disguise!

For example, if it's holo, it's not bio. If it's heart shaped, it's not loving the Earth. And if it's cheap, consider the (true) hidden cost. Know that many companies are greenwashing and promoting their biodegradable products, while still selling other non-biodegradable products alongside their eco-friendly ones. If it doesn't say biodegradable directly on the package, or ingredients are not listed in each and every individual product description, then there's a good chance that the facts might be left fuzzy on purpose.

Be wary of biodegradable glitter brands that have sold conventional plastic/polyester glitter at some point in the past. We applaud businesses that are making the switch to biodegradable. We are all making a positive difference together! But unfortunately, we also see some glitter brands that are unloading their old plastic glitter inventory by passing it off as eco-glitter.

Other ways to check is to step back and look at the larger business context. Does your eco-glitter provider demonstrate a sustainable ethos throughout all parts of their business? Are they using plastic free packaging? Are they educating, or only selling? What values do they demonstrate in their leadership, their mission, their social impact?

Please consider the big picture before you buy. When in doubt, ask the company to share their product's safety data sheet and technical data sheet and demand full transparency!


How to get rid of your plastic glitter

Wendy May

We are encouraged to see so many people making the shift to embrace biodegradable glitter. We realize that a lot of you may still have some plastic glitter on your hands. It's okay. We don't blame you. We understand it's a gradual process to make changes. 

One question we have been getting a lot lately is - what do I do with my old plastic glitter?

We have a few thoughts on this.

The best way to dispose of your plastic glitter is to permanently glue it to something you plan to keep (if not forever, at least for a long time). Take some strong, high quality adhesive and use it to sparkle up your room or some of the personal items that you carry around.

For example, you can use your old glitter to:

  1. Create a sparkly sacred object for your altar
  2. Make a creative sculpture for your bathroom vanity
  3. Add some shimmer to your toothbrush holder
  4. Decorate the pocket mirror you carry in your purse
  5. Add some shiny flair to a journal or notebook

That way you get to enjoy seeing your things sparkling, and your old glitter doesn't end up in the trash. Create beauty, and keep your plastic glitter out of the ecosystem!

If you cannot find some way to upcycle your plastic glitter, the second best thing is to throw it in the garbage. It's most likely packaged in a plastic container anyway. Leave it sealed in the container that it came in, and toss it out that way. This way it will end up in a landfill, which isn't great, but at least it's not getting into the water system.

The absolute worst thing to do is to flush it down the toilet or dump it in the sink, since that puts it directly into the water system and it would eventually go in the ocean. Please please please whatever you do, don't dispose of your plastic glitter by putting it into our water! It is a microplastic, and it is toxic to marine and human life!

Compostable sugarcane labels!

Wendy May

One of the things that gives me the most JOY as a CEO (or as I like to think of myself, CPO - Chief Purpose Officer) is to make decisions that put purpose before profits; decisions that prioritize long-term interests of a global community over short-term interests of our individual company.

The most recent big decision is moving away from traditional labels for our glitter containers.

We have always used plastic-free packaging since day one, and now we are looking at the details of the rest of our process, including the labels.

A few months ago, we learned that normal labels contain an adhesive that makes them not recycle-compatible or compostable. So we are now replacing our old labels with fully compostable sugarcane labels. These new labels are about six times more expensive than "normal" ones... yes, six times!! But we still think it's the right thing to do.

We are encouraged by the fact that more and more people are choosing to support small businesses like ours - businesses that align with their values and their vibration.

#purposebeforeprofits #progressoverperfection


Scientists call for global glitter ban

Wendy May

The Internet is suddenly ablaze with the news that traditional PET-based polyester glitter is basically sparkly microplastic pollution! This viral story seems to have sparked a few weeks ago when Tops Nursery in the UK announced that there will be no glitter for the kids this Christmas. Since then, everyone seems to be piling on to this idea that scientists say glitter is bad for the environment.

There haven't been any new scientific discoveries on this topic as far as we know. Scientists called for a global ban on microbeads way back in 2015. These latest "news" stories are simply taking something that is old news from the scientific community and now expanding it to encompass (and focus on) glitter. Of course, if you found your way here you probably already know that most commercially available glitter on the market today is a microplastic. We're glad you're here!

Just in the past week, we have seen articles by BBCNewsweek, NYTimes, CNET, Fortune and even Fox News! And there was this snazzy short video created by The Independent.

Anna Paquin and the baptism of stupid

Wendy May

We received an unexpected shoutout from Academy Award winning actress, Anna Paquin. In her Instagram post (@_annapaquin), she talks about the #baptismofstupid and shares about her recent revelation about how traditional glitter is so bad for the environment. We love this woman. Definitely follow her. She's switched on, tuned in, and funny as f*ck.

The truth about (traditional) glitter

Wendy May

We were featured in this beautiful expose on traditional plastic glitter. Way to go Allison Schmidt for being on the leading edge of the eco-conscious beauty movement! We can look and feel good and spread sparkle-induced joy without doing irreparable damage to the environment.

Read the full article here:

Mixing things up in the glitter lab

Wendy May

We have been busy in the glitter lab, mixing, testing, surveying, remixing... making lots and lots of glitter combinations. Who knew that "work" could be so much fun!?!  Here's a photo of our work in progress, as we are perfecting the formula for Atlantis, our ocean-inspired mix.

Which one of these do you like the best?

Lots of sparkly love from your mistress of mixology. 


Wendy May

Earlier this year, I was at a glitter party on a secluded, remote beach on a small island in Thailand. There were fewer than 100 people at this glitter party, overflowing with love and joy and sparkles. It was a happy hippie fest. Everyone was dancing and singing and hugging and having an amazing time. High on life, and probably a few other things. It was hot. 

To cool off, I went to jump in the ocean with a few of my friends. Nothing but glitter on.

We were giddy, feeling incredibly free, incredibly blessed. Jumping. Splashing. Swimming. Floating. We felt like children, discovering and playing in the ocean for the first time.

At one point, as I was flipping myself around like a mermaid in the ocean, I looked down at the beautiful clear turquoise waters that were surrounding me, and I saw a thousand sparkly gold flecks floating on the surface of the water.

How beautiful, I thought.

Then a split second later, I had what I now call my "record scratch" moment of realization. A sudden jolt of truth hit me and I thought to myself - Oh shit. That's plastic. And it's in the ocean. That's not beautiful. That's tragic.

Suddenly, I had tears streaming down my face.

I got out of the water, feeling terribly guilty about the price that Nature would have to pay for us to have a few hours of sparkly fun.

In that moment, this biodegradable glitter business was conceived. I love glitter. And I love Nature. And I was determined to find a way that I could enjoy both at the same time.

It's taken a few months of hard work. Lots of research, planning, organizing, building. Playing with different formulas for the color mixes, testing out the packaging, designing a logo and creating a website. But now, here we are, open for business. 

You don't have to give up glitter to be a conscious caretaker of the planet.

We have biodegradable, plant-based sparkles. All sparkle. Zero guilt.