One of the things that gives me the most JOY as a CEO (or as I like to think of myself, CPO - Chief Purpose Officer) is to make decisions that put purpose before profits; decisions that prioritize long-term interests of a global community over short-term interests of our individual company.
The most recent big decision is moving away from traditional labels for our glitter containers.
We have always used plastic-free packaging since day one, and now we are looking at the details of the rest of our process, including the labels.
A few months ago, we learned that normal labels contain an adhesive that makes them not recycle-compatible or compostable. So we are now replacing our old labels with fully compostable sugarcane labels. These new labels are about six times more expensive than "normal" ones... yes, six times!! But we still think it's the right thing to do.
We are encouraged by the fact that more and more people are choosing to support small businesses like ours - businesses that align with their values and their vibration.